So, what’s trending in the mom and baby gear market in 2019?

On my previous posts, I talked about breastfeeding stories to follow on Instagram,  and whether pumping is for every mom.

Today, I am going to discuss the newest addition to the breast pump trends that moms (especially the ones always on the go) would definitely not say “NO” to – the hands-free, discreet as they claim to be “silent” electric, double breast pumps!

These hands-free breast pumps are currently making names in the market according to Pinterest’s top 100 searches of 2019. The top trending names are Willow, Elvie, and Freemie Liberty.

Yes! They are all hands-free! 

Note that I have not yet personally tried these pumps and this article only aims to give you an overview of what they are like.


All these three leading wireless pumps, launched in 2018, are designed to solve the most common pumping problems like carrying bulky pumps, having to undress and sit in a private corner (where there is socket to plug in cords) every 4 hours on average, and the distracting noise the pumps make in addition to having many parts to assemble and wash afterward.

Since modern breastfeeding moms are always on the run and finding a work-life balance can be a little tricky, thus, these revolutionary innovations would always come in handy. Multitasking can now be much easier for pumping moms as there’s more physical freedom in mobility and comfort. Pumping anywhere, anytime can now be possible. Yay!

The Willow and Elvie are cordless pumps that are designed to independently fit under your clothes and use smart phone app tracker that keeps a record of volume and pumping sessions. 

Willow – Pump wherever life takes you.
Elvie – Pumping. Unplugged.

Freemie Liberty is also hands-free, however, the collection cups are separate from the pump itself.

Freemie Liberty – Pump Anywhere, On the go

If you are thinking about getting one, take a look at the summary of the description below.

Willow $480 – $500

Elvie $480 – $500

Freemie Liberty $300


Comes with 24 disposable,

self-sealing BPA-free milk bags that hold up to 4oz on each use (costs 50 cents/ piece when repurchased) that you placed into a flange and connect to the pump

Suction can be adjusted as needed

Only has 2 parts to wash and sterilize

Has dedicated pumps for left and right

Battery charge that lasts up to 5 sessions, takes 2 hours to fully charge

Offers money-back guaranty, 12 months warranty from first use

Holds up to 5oz each

comes with reusable, machine washable BPA-free plastic container

Also comes in 3 sizes and shapes with transparent marked nipple shields (to help guide nipples to correct spot)

The app can track production and detects let-down and can pump in 7 different modes

Closed system and has 5 parts to clean

Rechargeable electric pump that takes up to 2 hours to fully charge

Offers 2-year warranty for the pump and 90-day warranty for washable parts

Can be bought in a single unit for $249

Comes with closed-system reusable BPA-free collection cups that hold up to 8 ounces of milk on each

With a programmable sleep timer that will automatically shut off after 40 minutes (they say you can actually nap while you pump)

Lightweight, hospital-grade

10 speeds and 11 suction settings, and can be customized for let-down and expression

The battery takes 1.5 hours to completely charge and lasts up to 3-4 (15-min) pumping sessions

Offers 12 months warranty

My take on this:

I would personally say that these pumps can be considered a luxury but speaking about convenience, mobility and the amount of time that can be saved, no doubt these are winners! Winners!

Think about the length of time that you are intending to breastfeed. Are you planning to go on long-term breastfeeding? Then investing on such quality pumps is absolutely worthy.

And if I were to choose among the three, I’d choose the one that would cost me less. I won’t pick Willow for the fact that I have to repurchase the storage bags. Let’s say on average I’ll spend roughly $70 for 140 bags a month, that’s $840 a year for 1,680 bags.

Definitely not good for the environment, right? Well, that’s a call for a product upgrade there to stay in the competition.

(Though that being said, note also that moms do have different preferences.)

Nevertheless, the fact that these hands-free pumps were actually made possible, makes a big difference for the modern pumping moms.

What kind of innovation are you looking forward to that will make parenthood easier? Let us know your thoughts in the comment section below.